Starting from the capacities developed in the legal assistance and support to class entities we developed our solutions aimed at the interlocution between the private initiative and the Brazilian State.
The theoretical basis of our work is the theory of Lhuman systems according to which the Political, Legal and Economic systems have different functions, language and speeds. The legal system enables and legitimizes the use of power for the political system, in addition to creating institutions used by the economic system as defined by the political system with content, rites and form provided by the legal system.
Our job is to build bridges between these three systems by acting as interpreters and translators among them for the benefit of our clients.
A full Corporate Governance Relations service should address the entire cycle of activities required to generate concrete results that distance or mitigate risk, leverage Customer’s efforts, Identify and Enable opportunities arising from the formulation of legislation, regulation and public policy . All activities below must be covered by the Corporate Governance Service in two areas that provide feedback on Monitoring and Mobilization.
Monitoring is done using competitive intelligence concepts to leverage or protect the customer’s business.
To ensure that the work is really useful to the client the first stage of the work is the understanding of the client’s business, where the client collaborates with the office, educating our team about what the company does and what is essential for its success present and for the execution of their strategies.
With the understanding of the client’s business our team makes a survey of all the rules that form the normative environment in which the client is inserted are laws, decrees, regulations, resolutions, public policies, among others; it maps out which bodies emit them and within those bodies which are the competence of the respective decision makers.
Once this is done, we are going to establish which norms in creation can change this environment by generating threats or opportunities for customers, what stage of creation, we seek to give the client tools to anticipate and if we want to interact with the changes. :
Identification of the topic (s) of interest and related critical issues;
Definition of the areas of government and details of the subjects for follow-up, collection of data and information to the client;
Monitoring of legislative issues (public consultations, public hearings, bills, proposed constitutional amendments, provisional measures and presidential vetoes);
Information of the acts published in the official press of the respective powers and organs monitored;
Identification and profile of decision makers, policy makers, opinion makers and stakeholders;
With this information we are ready to begin the work developed with the client’s team in which this monitoring will be continuously done with the identification of threats or opportunities and created mobilization plans to address or mitigate the relevant threats or identify, secure and leverage the relevant opportunities .
INFORMATIVES: The information sent to customers regularly involves (i) informative acts of the Federal Executive Branch (daily); (ii) media analysis with the main facts reported in the newspapers, besides news of interest of the client (daily); (iii) Federal Legislative Agenda (weekly, always on Mondays); (iv) results of the Federal Legislative Agenda (daily); (v) daily report of the activity of the Legislative and Executive Powers at State and Municipal levels.
Identified some relevant in which the client wishes to contribute is created a mobilization plan interacting with the department of government relations and stakeholders of other departments of the client company.
The implementation of the mobilization plan is carried out according to the client’s schedule, according to the demands of the project, with constant revisions due to the dynamic context of the project influenced by the activities of this proposal, the progress of the propositions targeted at government relations activities as well as feedback received on “melee” activities, company strategy and learning on the subject at the technical, economic, social, legal and political levels, among others.
Our work includes:
Legislative and Executive Monitoring – Federal Scope
The work consists in the monitoring of the acts published by the Federal Executive Power, as well as of the bills and other proposals in the National Congress that are of interest to the client. This proposal also includes the daily submission of media analysis (with the main political and economic facts reported by the newspapers
ais) and news of interest.
In addition, this monitoring service includes the periodic sending (daily, weekly or monthly) of information with the information monitored. After the acceptance of the proposal, the information will be formatted and sent according to the client’s needs and wishes, which are explained in a working meeting to align the topics of interest and other peculiarities of the work execution.
Below, we highlight in yellow the services covered by this proposal:
Monitoring and Intelligence – Federal / State / Municipal – (Executive and Legislative Branches)
Monitoring the activity of the National Congress (Chamber and Senate) and bills and other initiatives of interest to our clients;
Monitoring (acts, decisions, decrees, ordinances, resolutions, regulations, appointments, public consultations) of regulatory agencies, municipalities, public companies and strategic Ministries that deal with matters of interest to our clients;
On-site monitoring of the activity of Legislative Assemblies and City Councils and of bills and other initiatives of interest to our clients in the cities and states they define;
Monitoring of regulatory agencies and strategic departments that deal with issues of interest to our clients in selected states and municipalities;
Mapping, monitoring and making profiles of decision makers and strategic influencers, including relationship maps;
Classification of stakeholders by alignment of our clients (favorable / contrary and contrary with reservations), power of influence and level of motivation;
Planning / Content
Elaboration of engagement materials such as positioning, presentations, talking points, opinions, surveys and others that can support the activity of Government Relations;
Elaboration of amendments, pre-projects, contributions to public policies, substitute and other related materials;
Suggestion and development, together with the client, of strategies, programs and actions to educate and raise awareness of strategic authorities and decision makers, with a view to meeting the client’s goals and interests.
Engagement / Mobilization
Scheduling and conducting meetings with authorities of the National Congress, Legislative Assemblies, City Councils and the Executive Branch;
Scheduling and conducting meetings with influencers and stakeholders;
Face-to-face attendance of Committee and Plenary meetings;
Participation in events of interest to the client;
Monitoring of the political conjuncture, especially at the federal level.
The food industry aims to produce and market food. With the development of new technologies, the demands of the industry increase to guarantee the quality of the products, the health of the consumer and a good productive performance.
The class associations seek to meet the interests of certain professional groups with common goals whose purpose varies according to the demands of each class.
The Brazilian commercial sectors involve from the marketing itself as well as the partnerships and market relations that occur in their activities, uniting the work of different sectors to increase the participation in the international market.
One of the main growing areas in Brazil, the civil construction area works in the development of projects and housing and infrastructure works. Legal action in this sector is intended to help, for example, in contractual relations, job security and biddings.
An expanding sector in Brazil, focused on the consumption of raw materials, production of ingredients, investments in organic products and exports.
The activities that involve the implementation of franchises have as a concern the investment in a business, paying attention to the right to use the brand, distribution of products, as well as operating costs and payment of royalties.
Brazilian industries are focused on export growth and the strengthening of national and international trade agreements. In Brazil’s current scenario, opportunities for micro and small businesses also grow.
Sector under intense inspection with the purpose of obtaining medicines of quality, within the sanitary control standards.
With the expansion of the Brazilian market, there is a growing incentive for agreements between domestic industries and foreign companies, as well as the arrival of companies from other countries to Brazil.
The drug industry seeks to market its products while complying with sanitary safety and distribution standards.
Production of medical articles and products, such as hospital furniture and surgical instruments, focusing on quality and safety standards.
The sector, one of the most important in Brazil, focuses on the supply of raw materials for both the chemical and other industrial sectors. The importance of the chemical sectors is also due to the growth of biotechnology.
Health is the right of all, but its maintenance demands resources often insufficient, especially considering that every citizen wants to obtain every possible treatment, and the best quality, a situation that is worsening due to the aging of the population due to the development of new technologies which continually overcome the diseases that afflict humanity.
The provision of services encompasses industry activities that are intended to offer products or assistance to individuals or companies.
Companies regulated by supervisory bodies, such as Anvisa, must comply with several principles to guarantee the quality of its services. To this end, it is necessary to strengthen relations with other regulated companies.
Sector that acts in the manufacture and sale of garments, with important participation in the market of raw materials, inputs and machinery.
Companies specialized in T.I. develop programs and equipment for the generation and maintenance of information and data, seeking efficiency and intelligent solutions.